| 1. SEO on-page optimization. 2. SEO link building / off-page optimization. 3. SEM – strategies and planning. 4. Complete understanding of search engine trends & algorithms. 5. Handling Meta tags and keywords. 6. Complete understanding of web statistics and analytic Tools, hands on experience. 7. Solid knowledge of XML feeds, RSS feeds & Atom feeds. 8. Good understanding of keyword density in page content. 9. Must have strong written & oral English skills. 10. Able to work independently as well as part of a team. 11. Effectively manage PPC campaigns / SEM. 12. Thorough understanding of Google Ad-words / Ad-sense / Analytics. 13. Should provide strategic inputs. 14. Strong knowledge of tools like Google webmaster, Google analytics, word tracker, Google search based keyword tool. 15. Strong web writing skills and SEO technical skills. 16. Perform keyword analysis & suggestions. 17. Should be at ease with data analysis and problem solving. 18. Excellent knowledge in traffic generation & ability to work on multiple projects simultaneously is a must. 19. Strong in monitoring implementation of Google analytics code for advanced tracking. 20. Ability to optimize websites through search engine algorithms and ranking strategies. 21. Proven SEO success including link building one way, reciprocal and 3 way. |