It has almost been 10 years since Amazon released the first Kindle back in November 2007. Since then, the world of book publishing has changed more in the past decade than it had done in the century prior.
Today, there are well over 5 million eBooks available on Kindle, with thousands being added every week. According to Pew Research Center’s Internet Project Omnibus Survey, the proportion of Americans who read content via eBooks is growing. Their study showed that the percentage of adults who read eBooks rose to 28% in 2014, up from 23% in 2012.
eBooks now come in many forms (think Kobo, Nook, and Bookeen) and allow readers to carry a whole library around in their pocket. Over 50% of Americans now own one of these devices. They are also discreet – a feature which has helped books like Fifty Shades of Grey thrive. Readers need not reveal the cover of the book they are reading on their commute if it’s on their eBook.
But it isn’t just the format of books that has adapted to consumer demands – production and retailing have changed considerably too. Opportunities have grown for self-publishers and indie authors to have their books seen and read all over the world – without the heavy price tag that previously came with publishing a book. Now, any aspiring author can write a book and upload it to be read digitally, which has led to some huge success stories. Take Mark Dawson as an example, a self-published author that has gone on to sell over 300,000 copies of his John Milton series online.
Smaller publishers and self-publishing authors are now able to produce books with little financial risk as the investment requirement is much lower than it was prior to the digital age.
The developments in digital have now meant that books don’t necessarily have to go out of print, and distribution has become a simpler process with the rising popularity of online shopping and the technology which supports that change in purchasing functionality.
However, with these options now open to everyone, competition has become fierce. While eBooks have opened doors to many, it is now more vital than ever to stand out on the digital bookshelf in order to be successful.
Amnet’s publishing team are well-versed in helping their clients achieve success, having worked with over 500 clients in the sector. Please do contact the team for a consultation on eBook workflow and publishing services here.